The Secret of TODL’s Success
July 1st, 2008

The Secret of TODL’s Success – Even in an Uncertain Economy

In today’s economy, if TODL.com (Trade Only Design Library, Inc.) was a new company trying to convince manufacturers that we could get their products in front of designers, architects and specifiers, we might have a tough sell.

But we’re not a new company and the fact is that there is more specifying going on in TODL today than ever. The reason for our success? It is simply because TODL.com is a tool that actually saves professional specifiers, architects and designers time (which for our trade directly translates to money).

TODL is the place where trade professionals go to do their product research and specification. They can find the exact product they’re looking for in seconds, create project folders and easily manage their product selections as they go.

Top A & D firms, specifiers, purchasing houses, facility managers, government purchasers and other trade professionals use TODL for their projects worldwide.

Manufacturers on TODL are being specified for high end residences, restaurants, hospitals, libraries, schools, casinos, large chain hotels, island resorts and all sorts of other projects spanning the globe. Product research and specification is everywhere, going on everyday. The economy might be uncertain, but each person, each company wants to survive and continues to do what is needed to keep their business going during these times. And the activity in TODL is testament to this fact.

As the economy changes and we all tighten our belts, we see that our budgets aren’t quite what they were a year or two ago. For some, it is negligible, for others it means less travel, fewer design assistants, researchers and administrative support staff. It means being more efficient with our time and finding what we need more quickly. And we believe that these reasons are why it is during times like this that TODL becomes even more valuable to our industry.

It’s a fact that even with a slowed economy, design solutions will always be part of the answer. Design isn’t a luxury, it’s life. How it gets done now and in the future is what’s on our agenda at TODL.

The forthcoming Generation V launch will exemplify state of the art technology empowering our members to take maximal advantage of the industry's most comprehensive design resource. This is further conviction of TODL’s commitment to continue to be the online product research and specification tool for designers.