The 'it' Factor
January 3rd, 2004

It seems as though TODL created an 'it' trend with the NeoCon 2000 launch of Generation II and our new tag line - 'Findit. Specit. Profit.'

Since then, we've seen variations of 'it' all over our industry. We say, hey - if you've Gotit, they'll Wantit too! We found the evolution of 'it' so amusing, that we thought we'd share some of our our favorites.

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Findit. Specit. Profit. (TODL's tag line launched at NeoCon 2000)

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Findit Seeit Buyit Sellit

Findit. Chooseit. Useit.

Seeit Specit Getit

Click. Find. Design. (removal of 'it', but the evolutionary link is still clear)

If you can't find it, you can't spec it. (one of our original favorites)

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Now you know some trivia about the 'it' factor in our industry - we hope you enjoyed 'it' as much as we have over the years. We see 'it' as a fabulous form of flattery and we will continue to Giveit our best.